Meet the Board 

CSRHA Board of Directors

CSRHA is a non-profit 501(c)(3) organization.  We are governed by a Board of Directors, the members selected because of their commitment and interest in rural health.   The Board represents different professions, skill sets as well as geographic and population diversity. 

 We are always looking for new board members.  Please contact us at info@csrha.org if you are interested. 

Board of Directors - Officers

Christine Martin, MBA, PMP, MT, CSRHA President.   Christine has over 40 years’ experience in health care administration, including extensive experience in policy, planning and program development focusing on underserved and rural populations.  She is one of the country’s leading authorities on telehealth, having developed and implemented the California Department of Corrections and Rehabilitations’ telehealth program at 33 state prisons.  Her 20 years of telehealth experience includes 11 years directing telehealth at CDCR, serving as the Executive Director of California’s Telehealth Resource Center and most recently serving the Director of Telehealth for Adventist Health. She served as Chief of Policy Planning for the California Department of Health Service, managing major policy development for the Medi-Cal Program, Chief of Policy & Planning for the Child Health and Disability Prevention Program as well as Deputy Director of Strategic Development, Chief of Telemedicine Services, Chief of Public Health, and Chief of inmate peer education programs with CDCR.  Currently she is consulting on telehealth program development and non-profit agency governance.  Christine holds a MBA in Health Administration, a BS in Clinical Laboratory Science, and is a certified Project Management Professional.   You can reach her by email at president@csrha.org

 Heather Hawkins, DDS, CSRHA President Elect.  Heather is the Risk Management Manager for Adventist Health Physician Services, a division of Adventist Health, a faith-based, nonprofit integrated health system serving more than 75 mostly rural communities in California, Hawaii, Oregon, and Washington. Heather finds her experience as a dental provider brings a unique viewpoint when it comes to rural health. One of my passions is providing insight into the dental rural health arena which is frequently overlooked. Heather joined the CSRHA Board in 2016.

 Jim Suver, CSRHA Treasurer.  Jim is the CEO of Ridgecrest Regional Health System in Ridgecrest, CA, a non-profit community hospital and health system with revenues of $280M. Prior to Ridgecrest, Jim served as the Chief Administrative Officer of Petaluma Valley Hospital, part of the St. Joseph’s Health System-Sonoma County in Santa Rosa, California, a non-profit multi-hospital system with revenues of $2B and 10 acute care hospitals.  He also served as Administrator/CEO of Biggs-Gridley Memorial Hospital, part of the Fremont-Rideout Health Group in Yuba City, California, a non-profit multi-hospital system with revenues of $400M and 3 acute care hospitals.  Jim earned a BS in Business Administration at Chico State University in 1983 and a MHA in Hospital Administration at UCLA in 1995. Jim joined the board of CSRHA in 2016.

 Derrick Gruen, CSRHA Board Secretary.  Derrick is the Vice President for Adventist Health Central Valley Region in California, Dr. Gruen oversees multiple departments across the enterprise including Adventist Health Community Care (Rural Health), Physician Recruitment and Retention, and Physician 1206L-Foundation Clinics. Originally from Ventura, California, Derrick has received both Bachelors and Masters in Physical Therapy and a second Masters in Leadership and Organizational Studies. He then completed a Doctorate Degree in Physical Therapy. Derrick has completed many advanced courses in Physical Therapy including two long-term manual therapy courses, which enabled him to pass the Orthopedic Manual Therapy Certification Exam and was the first board-certified physical therapist in Kings County. He is a certified CAPE senior lead examiner, two time recipient of the CAPE “Golden Bear” award, and has also attended many leadership courses such as; Training by Quint Studer, MAP Leadership training, The Malcolm Baldrige Quest for Excellence Conference, and Deploying the Toyota Production Systems in Healthcare.

 Will Ross, CSRHA Immediate  Past President.  Will is the founding Project Manager for Redwood MedNet, a nonprofit health information service provider. Incorporated on the rural north coast of California in August 2005, Redwood MedNet began electronic delivery of laboratory test results to safety net providers in Sonoma County in April 2008. The clinical data provisioning services have since expanded to additional data types, additional health care facilities, and additional counties. Facilities participating in the service include hospitals, outpatient practices, public health agencies, independent laboratories and imaging centers. Data types include laboratory test orders and results, imaging orders and narrative reports, summary of care messages, discharge alerts, reporting to public health registries, and more. Prior to Redwood MedNet, Mr. Ross was CTO at ARCH in Ukiah, California, a consortium of rural safety net community clinics. Prior to his work at Alliance, Mr. Ross worked in information technology assignments in the manufacturing and retail sectors.

 Board  Members

Colene Hickman    Colene has been working in healthcare since November 2000 when she began working for Blue Shield of California.  For the past nearly eight years Colene has been with Mayers Memorial Hospital, a Critical Access Hospital in Fall River Mills.  For the past six years she has held the position of Patient Financial Counselor.  She is a Certified Medicare Counselor with HICAP as well as a Certified Enrollment Counselor with Covered California.  Her responsibilities include write, maintain, updated and train on policies and procedures for the Business Office in addition to maintaining self-pay accounts and our third-party collections vendors. Her experience and education background has been in healthcare reimbursement, utilization review, as well as some case management. She is very familiar with medical billing, medical review, and how different payers reimburse for services and is passionate about educating patients on how to utilize their benefits, understand them, and better navigate the complicated healthcare environment.  She graduated in February 2017 with a Bachelors in Science Degree in Healthcare Administration with a Minor in Organizational Development from Ashford University.  I serve as Chair Select for the California Critical Access Hospital Association Network, Patient Financial Services Directors and Managers Committee. In my free time, I enjoy spending time with my family.  We love camping, road trips, and going to sporting events.  I also enjoy photography.  She joined the CSRHA Board in 2017.

 Bob Keith  Bob has over 27 years’ experience in the Receivables Management industry and 20 years of managerial and employee relations experience and has completed a course in organizational skills from Franklin Covey in 2000 and received a certificate from Achieve Global for “Genuine Leadership in 2007”. He has also received multiple awards for his volunteer work with the Northern California Chapter of the HFMA including a Chapter Merit award and Chapter Achievement Award. Bob has expertise in collecting for HealthCare, Government, Retail, Commercial, First Party Credit Union and Litigation.  He has developed and maintained successful strategic collection methods and has lead collection teams to the #1 position for regional and national clients by analyzing process flows and statistics, while making improvements deemed necessary to increase revenue. Bob has supervised and coached up to eighty employees and has been responsible for developing training manuals, employee training and quality assurance programs and ensuring that quality and production standards are consistently met to achieve company goals and their mission. Bob has for many years lead multiple departments, most notably as Director of Credit and Collections for a large national jewelry company. While serving in this capacity he developed and instituted a collection, credit granting and customer service call center for 121 retail stores. Bob currently serves as a board member of the Northern California Chapter of the HFMA and serves as Sponsorship Committee Chair among other committees when needed.  Bob joined the Board in 2017.

 Ralph Keith  Ralph has over 30 years of experience in accounts receivable management and the debt collections industry.  Ralph joined Rash Curtis in early 2017.  Prior to joining Rash Curtis, Ralph served  as the Northern California Director of perations and Sales at J& L Teamworks for 5 years and held senior management positions with regional and national receivables management firms.  Ralph has numerous continuing education certificates in Collection Industry Laws and Procedures, American Collectors Association Top Managers’ Seminars, Predictive Dialing Techniques and is the recipient of the California Association of Collectors’ Star Award. Ralph attended California State University, Sacramento where he majored in accounting and minored in economics.  Ralph has been an active member of HFMA for many years and currently serves as the Membership Committee Co-chair for the Northern California Chapter. Ralph also serves on the NCA Sponsorship and Revenue Cycle committees and the Medical Group Management Association (MGMA) Central Valley Board.  Ralph joined the Board in 2017.

 Regina Levison  Regina is Vice President of Client Development at Jordan Search Consultants, a search firm specializing in healthcare executive, physician, and advanced practitioner search.  For more than 34 years Regina has worked with rural, district, and critical access hospitals throughout the U.S. in addition to rural medical practices and community health clinics.  As an invited speaker, Regina frequently shares her

experience in using an organization's culture to enhance recruitment - particularly in small, rural and remote communities.  She is interviewed and writes on the topics of provider staffing, compensation, recruitment incentives, organization culture, physician leadership, population health, and independent practice.  She has served on the boards of her local hospice, hospital foundation, and healthcare professional associations that promote professional development and leadership. Regina joined the board of CSRHA in 2016.

 Shannon Means   Shannon has worked in Rural Health for almost a decade. Her experience includes utilization management, implementation of performance improvement activities, implementation and management of value-based contracts (from payers and CMS), HER Implementation and workflow, meaningful use implementation and assisting providers with PQRS adoption. She has served as the lead for health plan's and physician office's adoption of QI activities, and helping providers overcome barriers to achieve successful implementation of pay-for-performance initiatives on recognized quality measures. She has worked with nearly 200 providers in rural medical practices throughout California to implement Certified EHRs and to achieve meaningful use. Ms. Means has assisted physician offices in effectively using their EHR for care management and establishing procedures for reporting quality measures to the CMS clinical data warehouse. Shannon joined the board of CSRHA in 2016.

 

Mark Schweyer, BSN, MBA   Mark is the Director of Telehealth Programs at California Health and Wellness.  Mark has over 27 years of health care experience including several years working in or in support of rural health care systems.  Mark lives in rural Plumas County, and has a passion for building and promoting access and capacity to quality health care in remote and frontier communities.  He has previously served as the Director of Clinical Operations at Eastern Plumas Health Care, a Rural Health Clinic system in California where he designed and implemented a broad, multi-specialty telehealth program which remains one of the most productive rural telemedicine programs in the State.  Mark continued his commitment to rural health organizations in his recent tenure as a Co-Executive Director of a non-profit organization that sponsored and supported telehealth programs across a number of rural California regions.  Currently, Mark provides oversight as the Director of Telehealth Programs at California Health and Wellness, a managed Medi-Cal organization developing telehealth programs across the health plan’s 19 rural counties.  Mark has earned a BSN and an MBA – both from Grand Canyon University.  Mark joined the Board in May 2017.

 Peggy Broussard Wheeler   Peggy serves as Vice President of the Rural Healthcare Center (RHC) at the California Hospital Association (CHA).  RHC represents small and rural hospitals and other members of the sponsoring organizations who provide service to rural populations in the State of California and is acknowledged as the primary body for rural healthcare policy on behalf of its members.  Peggy is responsible for developing, advocating and executing public policies, legislation and regulations on behalf of rural hospitals at the state and national levels. 

Peggy serves on the National Advisory Committee on Rural Health and Human Services.  The committee serves as an independent advisory body to the Department of Health and Human Services on issues related to how the department and its programs serve rural communities.  As a committee member, Peggy helps to analyze key rural issues under the purview of the Secretary of Health and Human Services and submit recommendations for possible solutions.  In addition, Peggy serves as the Issue Manager for Language Access and Governance issues, as well as Hospital-Prison issues.